Last time I wrote about how important I believe it is to take risks and sacrifice to achieve success in the music industry (Here’s a link if you’ve yet to read it).
However, what I hadn’t mentioned is that you need a well formulated plan to achieve your goals. You can’t just shoot in the dark so to speak.
Therefore, never spend your money and time on something that you’re uneducated about! You will be destined to fail.
Over the coming weeks, I’ll be introducing the basics of marketing. It’s simple stuff, I promise. Some of you may already know the basics, but will it hurt for you to revisit the subject one more time? You may pick up on something new in the process.
Anyway, to start us off I’m going to talk about marketing objectives.
You’ve Set Yourself Up For Failure Again!
You probably know what objectives are. Objectives are a simple way to measure your progress and are a vital part of any plan you create. They are a tool you use to define what you will deem successful, after performing a certain set of actions.
Objectives can tie in with your finances, customer relations and every operational aspect of your business you can think of.
You probably have some objectives in mind that you are trying to accomplish in your music career right now. However, do you know your objectives might be the reason you’ll fail and not succeed?
Here are a couple of common mistakes:
1. “I want people to know me.”
2. “I want more people to buy my music.”
3. “I want to make $50,000 selling $1 beats.”
How do you know you’ve completed an objective that’s so vague? How will you achieve something so ambitious? By having these sorts of objectives, there’s nothing you’re really aiming for. They don’t carry any sort of value. No deadline, no real numbers, nothing specific…
And like I said earlier, you need a well thought out plan to have any chance of success.
Are You Smart?
S.M.A.R.T. is an acronym for Specific, Measurable, Achievable, Realistic and Timed objectives. The framework will aid you when you develop your objectives and tell you what information they should include.
Your Objectives Need To Be Specific
What is the specific thing you’re trying to ac