Sell More Music & Segment

Before we get in to market segmentation, I have a quick story to share. One member of my mailing list emailed me a few weeks ago with a story. He is a music producer, trying to sell instrumentals online and he has A LOT of business problems. Anyway, he was telling me...

Niche & Mass Markets In Music

The simplest definition of a market tells us that a market is a place where sellers come to sell their products and/or services to buyers. These markets could simply be a market stall in the city centre, or a website like Amazon with sellers finding themselves amongst...

Are Your Objectives Smart?

Last time I wrote about how important I believe it is to take risks and sacrifice to achieve success in the music industry (Here’s a link if you’ve yet to read it). However, what I hadn’t mentioned is that you need a well formulated plan to achieve your goals....

Why Your Attitude Stinks

Now, before we begin talking about the nitty-gritty side of marketing and the music business, you need to understand a few things about being an entrepreneur. Becoming An Entrepreneur Everyone claims to want to do what they love for a living. But when they have the...